Our R&D Centre is located at the foot of Vancouver’s North Shore mountains, and we’ll be the first to tell you how proud we are to call this place home. The riding here is legendary, the people are awesome, and over the past several years the North Shore has developed into a thriving riding community.
Our local partner
Mountain biking on the North Shore has undergone a major shift in the last 20 years. From the early days of freeride, where guys like Wade Simmons undeniably ruled the woods, to current state where we have more excited riders than ever before riding the trails. We even have climbing trails now! We’re thankful to be partnered with our local trail organization, the North Shore Mountain Bike Association (NSMBA), and work with them to make our riding community the best it can be.
The NSMBA have done an incredible job in building the infrastructure required to sustainably grow and support the local riding community. Programs like the Trail Adoption Program (TAP) were created to give local businesses, like us, a chance to adopt a trail and put our efforts directly back into the trails we love to ride. For the past few years, we’ve adopted a trail on Mount Seymour called “Forever After”, hosting staff and public volunteer trail building days, and watching people smile when they test their times down it at the local enduro race series.
Last week, we sponsored and hosted one of the local NSMBA “Fiver” Enduro races on the freshly buffed trail, “Forever After”. The Fiver Series is about as good as it gets. For just $5, NSMBA members get to race some of the best trails in the world, hang out with a community of passionate riders, and end the night with locally cooked food and iced cold beer. It was a sold-out event with 200 registered racers, with an oversold afterparty at the Rocky Mountain R&D Centre just down the road from the trails!